A new business model for Lookiero focused on personalized looks, powered by data models.

In the product team we started the project with two challenges:

  • The first was to create an ecommerce focused on personalization from scratch.
  • The second was the generation of looks based on the purchases that users made within the platform. All of this generated dynamically by an algorithm that learns from our stylists.

Role & Actions

  • Research
  • Discovery
  • Prototyping
  • Spec definition
  • CRO
  • Collaboration with engineers
  • Stakeholder communication

1. First research

In order to focus the product on the needs of the users, we launched various surveys that also helped us prioritize the efforts of the technical team.

2. Main flows


Dynamic look grid generation

Teaming up with the developers, we designed a grid that dynamically ordered and resized each look generated by our algorithm.

Defining the general UX

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.

Complete Your Look, goodbye to infinite scroll


Visual page builder

Build like it’s 2023. Experience a high-performing, modern take on the WPBakery page builder — The editor you already know, but with supercharged power to handle complex designs and the flexibility to create any type of website.

  • Set option values unique based on screen size
  • Sidebar & modal editing layout options
  • Visually intuitive graphical settings UI
  • Front-end & back-end editors
  • Reusable global sections
  • Tree-list element view

Premium elements

A unique collection of over 65 elements that make building a beautiful site easy. The Salient element set brings the latest web trends to your fingertips without any coding needed. We actively seek to bring fresh innovation by pushing the boundaries of what’s possible on the web.