A new e-commerce focused on personalized looks, powered by data models.

In the product team we started the project with two challenges:

  • The first was to create an ecommerce focused on personalization from scratch.
  • The second was the generation of looks based on the purchases that users made within the platform. All of this generated dynamically┬áby an algorithm that learns from our stylists.

Role & Actions

  • Research
  • Discovery
  • Prototyping
  • Spec definition
  • CRO
  • Collaboration with engineers
  • Stakeholder communication

1. First research

In order to focus the product on the needs of the users, we launched various surveys that also helped us prioritize the efforts of the technical team.

2. Main flows

Definition of tasks, key screens and interactions.

Dynamic look grid generation

Teaming up with the developers, we designed a grid that dynamically ordered and resized each look generated by our algorithm.

Do you think having the looks refresh every day is...

Defining the general UX

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.